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Essential Skills Every PPC Professional Needs to Have For PPC Strategy and Management

  • Must be Google Adwords Certified, Facebook Adwords, Yahoo Search Marketing,Bing and MSN AdCenter. (Search & GDN)
  • Campaign management.
  • Google Editor expertise.
  • Experience into Facebook Advertising.
  • Bing Ads campaign management.
  • Re marketing campaign management.
  • Product Listing Ads campaign management.
  • Lead generation campaign management.
  • Google Analytics data analysis and reports.
  • Generate weekly client reporting for all major metrics, goals tracking,
  • revenue tracking etc.
  • Proven track record of managing multiple PPC campaigns
  • Google Adwords Certified.
  • Experience in running Facebook ad campaigns
  • Experience in increasing quality score
  • Should have good communication skills.
  • Manage and optimize existing PPC campaign components
  • Help create PPC strategies including keyword research and analysis
  • Implementation of PPC strategies
  • Create performance reports with recommendations for improvements
  • Coordinating and managing marketing campaigns on Google Ads and Bing Marketing campaigns
  • Accelerate PPC Marketing using analytical and creative skills
  • Maximize profits by developing and crafting Google- Display Advertisement, planning and deploying PPC campaigns
  • Good analytical skills to gain high quality score & improve PPC Campaigns
  • Track and update traffic patterns through PPC or cost per click, as well as Ads Management
  • Determine ROI on search marketing efforts
  • Managing Google-Banner Ads, Paid Search Campaigns, setting up and optimizing Paid Search/PPC campaigns
  • Tracking of funds in the account and maintain conversions

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