Poly Aluminium Chloride Market – Market Overview
Poly Aluminium Chloride (PAC) is strong salt of aluminium chloride that is available in liquid and solid form. The powder form of PAC is growing steadily and well known to absorb moisture when exposed to atmosphere. Whereas the liquid form is gaining high importance owing to its high availability of raw materials such as hydrochloric acid, calcium carbonate and aluminium hydroxide among others and easy application with very less sludge generation. PAC is known for efficient coagulation and flocculation in the wastewater treatment industry. The competitive advantage of PAC market is effective in wide pH range, reduce sedimentation time, coagulated effectively in high as well as low turbidity water which makes an ideal choice in various applications including waste water treatment, paper industry, cosmetic additives, oil & gas and others.
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Global Poly Aluminium Chloride Market is projected to reach USD 833.1 million by 2022 with a CAGR of 5.09% during forecast period 2016-2022. The protuberant factors driving the Global Poly Aluminium Chloride Market are, growing demand of PAC in wastewater treatment application coupled with rising demand of paper sizing chemicals in paper and pulp industry. Rising demand for waste water treatment in developing regions on account of growing population and increasing industrial activities are anticipated to drive the demand of PAC market. Huge expenditure on research and development on improving water supply condition by government bodies are further expected to drive the product growth. Moreover, increasing awareness among consumer to drink safe water and keep environment safe has led the involvement of environment and government agencies to promote these activities which in turn expected to augment the market growth. The Global Paper and Pulp Chemical Market is estimated to reach 80 million tons by 2022. Paper sizing chemicals such as poly aluminium chloride and polyacrylamide are used to enhance the starch performance. Thus, increasing consumption of paper as replacement to plastic bags can further attributed to growth of poly aluminium chloride market. Subsequently, poor infrastructure of water treatment industry in emerging market is poised to be restraint the growth of Poly Aluminium Chloride Market.
Among application, waste water treatment is leading segment and account for 62% of market share in 2016 followed by paper and cosmetic industry. PAC helps the impurities to floc or coagulate in the water purification process. Thus, major companies are seeking this method and replacing alum to treat the water with cost effective way. PAC is also employed in personal care and cosmetic products along with paper sizing chemicals. Rising demand of paper, cardboard, corrugated boxes and tissues in packaging industry are further anticipated to drive the market growth. Asia Pacific accounts for 49.2% of market share in 2016 and expected to grow at CAGR of 5.39% during forecast period. Rapid urbanization, changing standard of living and rising awareness regarding hygiene and sanitation has led to growth of Poly Aluminium Chloride Market. The Middle East cosmetics & personal care market holds huge potential growth and is one of the fastest growing market for cosmetic products owing to various factors such as, growing young population in the region and substantial spending on premium cosmetics & personal care products. Thus, rising demand of Poly Aluminium Chloride in Middle East market. Latin America witnessed sluggish growth owing to limited scope of application.
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Industry/ Innovation/ Related News:
December 2016 – Kemira has launched a new product as Kemira PAX-Xl 1900. In north America customers have made a switch to Kemira PAX-XL 1900 as it provides high concentration, high basicity, and aluminium based chemistry. Additionally, simplifies water treatment and reduces treatment costs. With all inorganic coagulant chemistry, which includes full range of aluminium as well as iron coagulants, Kemira is offering a portfolio with best wastewater treatment solutions. This would benefit the company to meet the customer requirement and help the company to increase their market share.
June 2015 – Kemira expands its water treatment chemicals plant in Tarragona, Spain. This site is one of the Europe’s largest production plant for manufacturing water treatment chemicals. This also includes manufacturing of sizing agents used in paper and pulp industry along with entire range of aluminium and iron-based coagulants such as poly aluminium chloride, aluminium sulphate and ferric chloride. This expansion has allowed the company to reduce transportation cost of raw materials and maintain its customer relationship. Through backward integration, company is holding competitive position with high supply reliability and logistic flexibility.
February 2015 – GEO Specialty Chemicals, Inc. has expanded its company in Texas, United States. The manufacturing plant is producing highly active PAC products. This expansion will benefit the company to deliver cost effective specialty chemical products with stringent regulatory standards. The company holds, 16 water treatment centres throughout southeast United States with supporting municipal water treatment systems in North America.
Poly Aluminium Chloride Market – Competitive Analysis
Poly Aluminium Chloride Market is fragmented market with presence of various small and large players active in regional market. Majority of market participants has adopted strategies such asacquisition, agreement, collaboration, expansion, investment, partnership and product launch. Under this section, analysis of various strategies through strengths and weaknesses, growth models, products and services are compared to competitors. Expansion and acquisition are key growth strategy adopted by Poly Aluminium Chloride manufacturers. For instance, Kemira one of the major player in global PAC market, in 2014, expanded its water treatment chemical plant in Dormagen (Germany). Similarly, in 2015, expands its water treatment chemicals plant in Tarragona, Spain. Moreover, product launch is another major strategy adopted by key players to increase their market share.
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